Case Study: Streaming Live Events at Scale

Streaming live events to a large audience requires careful planning and execution. Here’s a case study on how a major sports event successfully handled millions of concurrent viewers.

1. The Challenge: Scaling for a Global Audience

A major sports league aimed to stream a high-stakes championship game to millions worldwide. The challenge was delivering high-quality video without buffering or crashes.

2. The Solution: Multi-CDN and Adaptive Bitrate Streaming

To handle global demand, the organizers used:

• Multiple CDNs to balance traffic and reduce server overload.
• Adaptive bitrate streaming to adjust video quality based on user bandwidth.
• Edge caching to store frequently accessed content closer to viewers.

3. The Outcome: Seamless Live Streaming

By implementing these strategies, the event achieved:

• 99.98% uptime
• Minimal buffering, even in peak hours
• Multi-platform accessibility (TV, web, mobile)

This case study highlights the importance of scalability, network redundancy, and adaptive streaming in live events.